A former wedding planner

I'm Dana—your straight-talking Pinterest strategist and champion of creative entrepreneurs who refuse to choose between business success and life balance.

I'm the host of The Unapologetic Pinner podcast, a former wedding planner turned Pinterest expert, and someone who believes your marketing should work as hard as you do without requiring you to work around the clock.

Let me guess...you've been told Pinterest is "essential" for your business, but every time you try to make it work, you end up more frustrated than when you started.

I get it because I've been there.

As a former wedding planner with a background in hospitality management, I knew what it felt like to juggle a million moving pieces while trying to grow a business. I understood the unique rhythm of creative work—the feast or famine cycles, the seasonal peaks, the constant pressure to stay visible in a crowded market.

When I discovered Pinterest's potential as a visual search engine (not just another social media platform to master), everything changed. But here's the thing—most Pinterest advice out there is generic, overwhelming, or designed for businesses nothing like yours.

📌 Fun Fact: I believe in the power of simple systems, iced protein coffee, and a morning Pinterest session to keep business running smoothly!

That's why I became obsessed with creating Pinterest strategies that actually work for creative entrepreneurs.

Not cookie-cutter templates. Not one-size-fits-all approaches. Custom strategies that understand your industry, respect your time, and align with your real-life goals.

I'm not interested in hustle culture, and I'm betting you aren't either.

I'm building a balanced, fulfilled life and a business that supports it and I want to help you do the same. That's why my approach to Pinterest marketing is different:

Organic Over Everything: No heavy reliance on paid ads or gimmicky tactics. Just sustainable strategies that build long-term growth.
Education-First: I don't just implement—I teach you the "why" behind every strategy so you feel confident and empowered.
Real-Life Integration: Your Pinterest strategy should fit into your actual life, not require you to become someone you're not.
Results That Matter: We're not chasing vanity metrics. We're focused on traffic, leads, and clients that move your business forward.

I believe that Pinterest marketing, like my morning coffee, doesn't need to be complicated to be incredibly effective.

I've been where you areand I've served the clients you serve.

My hospitality background taught me that exceptional service starts with truly understanding your client's needs. My experience as a wedding planner showed me the unique challenges creative entrepreneurs face. And my years perfecting Pinterest strategies have proven what actually works (and what's just pretty noise).

Here's what that means for you:

Strategies tailored to creative businesses, not generic advice
Understanding of seasonal business patterns and client behavior
Realistic timelines that account for your busy seasons
Custom approaches that reflect your brand and business goals
Ongoing support that evolves as your business grows

I don't offer set-it-and-forget-it solutions because your business isn't set-it-and-forget-it. I develop custom Pinterest marketing strategies based on your specific needs, goals, and the way you actually want to run your business.

When I'm not diving deep into Pinterest strategy, you'll find me:

Attempting to nurture my "green" thumb with plants around the house (some survive, some... don't)

Based in beautiful North Carolina, where I get to enjoy both mountains and coast

Dreaming about my next adventure—my favorite travel story is hiking through Ireland with a dear friend, and I'm already planning my return trip

Enjoying my love affair with sandwiches and smoothies (especially during pregnancy—those are my go-to cravings)

Embracing my inner nerd—I collect dice, love playing Dungeons & Dragons, can spend hours strolling through a local bookstore, and yes, I'm absolutely a Harry Potter fan!

Fun fact: My biggest fear is speaking in front of crowds. I much prefer being successful from the sidelines, which is exactly why I love helping YOU step into the spotlight while I handle the behind-the-scenes strategy that makes it all possible.

I'm here to demystify Pinterest marketing and make it an accessible, powerful tool for creative entrepreneurs who want to grow their businesses without sacrificing their sanity.

Whether you're a wedding photographer who wants to book more dream clients, a florist looking to expand beyond your local market, or any creative entrepreneur ready to turn Pinterest into your most reliable source of website traffic—I'm here to make it happen.
My desire is to be with you every step of the way. As you grow, I'll continue to nurture your strategy and keep you on track to accomplish every goal you dream up.

Ready to focus on the parts of your business that light you up? Let's create a Pinterest strategy that's as purposeful as it is sustainable.

sound good?

It’s your turn!

I cannot wait to get to know you and your business a little better. Let's chat about how I can support your business growth without the overwhelm.

schedule a discovery call

P.S. Yes, we can totally talk about life, business, and everything in between—that's how the best strategies are born.