A former wedding planner

I'm Dana—your straight-talking Pinterest strategist and champion of creative entrepreneurs who refuse to choose between business success and life balance.

I'm the host of The Unapologetic Pinner podcast, a former wedding planner turned Pinterest expert, and someone who believes your marketing should work as hard as you do without requiring you to work around the clock.

I'm a strategist who helps service-based businesses make clearer growth decisions in increasingly noisy markets. Her work centers on long-range visibility, pattern recognition, and the steady interpretation of demand so leaders can move with confidence rather than reaction.

I get it because I've been there. As a former wedding planner with a background in hospitality management, I knew what it felt like to juggle a million moving pieces while trying to grow a business. I understood the unique rhythm of creative work—the feast or famine cycles, the seasonal peaks, the constant pressure to stay visible in a crowded market.

When I discovered Pinterest's potential as a visual search engine (not just another social media platform to master), everything changed. But here's the thing—most Pinterest advice out there is generic, overwhelming, or designed for businesses nothing like yours.

📌 Fun Fact: I believe in the power of simple systems, iced protein coffee, and a morning Pinterest session to keep business running smoothly!

Dana’s Desk supports service-based businesses at moments when clarity matters more than momentum.

I bring a measured, systems-oriented approach to growth, working at the intersection of strategy, search behavior, and business capacity. I've become known for her ability to reduce complexity, name what matters, and help founders and teams hold direction as their businesses evolve. Each way of working reflects a different stage of readiness—not a hierarchy of value. The purpose is to meet the business where it is, provide the appropriate level of strategic support, and allow the right next step to become obvious.

I'm not interested in hustle culture,
and I'm betting you aren't either.

I'm building a balanced, fulfilled life and a business that supports it and I want to help you do the same. That's why my approach to Pinterest marketing is different:

Organic Over Everything: No heavy reliance on paid ads or gimmicky tactics. Just sustainable strategies that build long-term growth.
Education-First: I don't just implement—I teach you the "why" behind every strategy so you feel confident and empowered.
Real-Life Integration: Your Pinterest strategy should fit into your actual life, not require you to become someone you're not.
Results That Matter: We're not chasing vanity metrics. We're focused on traffic, leads, and clients that move your business forward.

I believe that Pinterest marketing, like my morning coffee, doesn't need to be complicated to be incredibly effective.

I've been where you areand I've served the clients you serve.

My hospitality background taught me that exceptional service starts with truly understanding your client's needs. My experience as a wedding planner showed me the unique challenges creative entrepreneurs face. And my years perfecting Pinterest strategies have proven what actually works (and what's just pretty noise).

Here's what that means for you:

Strategies tailored to creative businesses, not generic advice
Understanding of seasonal business patterns and client behavior
Realistic timelines that account for your busy seasons
Custom approaches that reflect your brand and business goals
Ongoing support that evolves as your business grows

I don't offer set-it-and-forget-it solutions because your business isn't set-it-and-forget-it. I develop custom Pinterest marketing strategies based on your specific needs, goals, and the way you actually want to run your business.

how to work with me:

Pinterest-Led VEIL Strategy Audit

The VEIL Strategy Audit provides diagnostic clarity when visibility and effort are already present, but direction feels uncertain. It objectively assesses how your current visibility aligns with where your business is headed—using Pinterest as a signal to surface what’s working, what’s misaligned, and what no longer deserves energy.

This work is about seeing clearly before deciding what—if anything—needs to change.

Best for
Business owners and teams who have been visible but aren’t confident that visibility is translating into the right kind of demand, and who want an objective read before making decisions.

A good starting point if
You sense misalignment, want clarity without assumptions driving the fix, and value understanding over speed.

Fractional Pinterest-Led CMO

Pinterest-Led Growth Intensive

The Pinterest-Led Growth Intensive translates insight into direction. It supports businesses that already recognize Pinterest as a signal, but need a clearer way to use that insight to guide priorities, visibility choices, and long-range decisions.

This work narrows focus, reduces competing options, and establishes a steadier growth logic.

Best for
Established service-based brands with content and traction that need clearer visibility priorities and a more cohesive growth lens.

A good starting point if
You’re no longer asking whether Pinterest matters, but how it should guide decisions—and you want fewer, clearer choices moving forward.

Fun fact: My biggest fear is speaking in front of crowds. I much prefer being successful from the sidelines, which is exactly why I love helping YOU step into the spotlight while I handle the behind-the-scenes strategy that makes it all possible.

The Fractional Pinterest-Led CMO role provides strategic containment during periods of complexity, growth, or transition. It brings a consistent, long-range growth lens into leadership conversations so decisions are guided by signal rather than reaction.

This role supports stability, clarity, and continuity—without adding operational weight or replacing internal leadership.

Best for
Founders and leadership teams operating at a higher level of complexity who need steady strategic direction without a full-time hire.

A good starting point if
You’re holding too many strategic decisions alone and want a calmer, more consistent way to guide growth over time.

I'm here to demystify Pinterest marketing and make it an accessible, powerful tool for creative entrepreneurs who want to grow their businesses without sacrificing their sanity.

Whether you're a wedding photographer who wants to book more dream clients, a florist looking to expand beyond your local market, or any creative entrepreneur ready to turn Pinterest into your most reliable source of website traffic—I'm here to make it happen.
My desire is to be with you every step of the way. As you grow, I'll continue to nurture your strategy and keep you on track to accomplish every goal you dream up.

Ready to focus on the parts of your business that light you up? Let's create a Pinterest strategy that's as purposeful as it is sustainable.

sound good?

It’s your turn!

I cannot wait to get to know you and your business a little better. Let's chat about how I can support your business growth without the overwhelm.

schedule a discovery call

P.S. Yes, we can totally talk about life, business, and everything in between—that's how the best strategies are born.