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If you were paying attention to your inquiry sources in 2024, they were mostly Google, Pinterest, and Instagram. Now it’s late 2026, and couples are also asking ChatGPT, Claude, Perplexity, and Gemini for wedding vendor recommendations directly. That shift, and everything that comes with it, is what answer engine optimization for wedding pros (AEO for […]

Here’s what I see almost every time I audit a wedding creative’s Pinterest account. She’ll pull up her analytics dashboard, screenshot her monthly impressions, and quietly file the whole thing into a folder labeled “reports.” A month later she does it again, and a month after that, until six months of screenshots have quietly piled […]

Before I moved into Pinterest strategy, I spent years as a wedding planner. Which means I’ve watched what really happens on wedding weekends, both when a couple has hired someone great and when they’ve tried to piece the day together themselves. What I want to talk about today is the part of a wedding planner’s […]

If you’ve been producing content for your wedding business for months and none of it is landing, I’ll save you the diagnostic work. The problem is almost never how hard you’re working. Your content and your positioning aren’t lined up, and until they are, more content is not going to change the outcome. Content marketing […]

If Pinterest has been feeling like screaming into a void, I’ll save you the diagnostic work: it’s almost never your pins that are the problem. You’re treating the whole platform like a feed, and Pinterest was never built to be one. The move: “I’ll save you the diagnostic work” carries the same candid, direct energy […]

I audit a lot of Pinterest accounts, and the same pattern shows up more often than not. The wedding pros pinning the most are usually the ones getting the least back from it. Their pins aren’t bad. Most of them are genuinely lovely. The problem is that they’re being published into a void with no […]

Every wedding creative I know has some version of the same quiet frustration about marketing. You spend the busy months delivering incredible weddings and the marketing goes quiet because there’s just no bandwidth. Then you hit the off-season, look at your inquiry pipeline, realize it’s thinner than it should be, and spend the next two […]

A wedding photographer emailed me last month saying her Pinterest “wasn’t working”… that was the whole message. She’d been at it for almost two years, pinning her own galleries whenever she remembered, and hadn’t gotten a single inquiry she could trace back to any of it. I opened her account, and honestly, the pins were gorgeous. […]

A year ago, an engaged couple looking for a wedding photographer started in one of three places: Instagram, Google, or Pinterest. In 2026, more and more of them are starting somewhere new: ChatGPT, Claude, Perplexity, or Google’s AI Overviews. The behavior is subtle but real. Instead of typing “wedding photographer Asheville” into Google and scrolling […]

A few years into running my business, I noticed something that bugged me. Every January my inquiries would spike, and then by late spring they’d flatten right back out. So I’d spend the slow months scrambling to “stay visible”, posting more, showing up everywhere, basically burning myself out in the exact season I should’ve been […]