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When the economy starts shifting, the wedding industry feels it. Inquiries slow down, budgets tighten, and suddenly every “sure thing” starts feeling a little shaky.As someone who’s stood where you are first as a wedding planner and now as a Pinterest marketing strategist I can tell you: the pros who thrive in uncertain seasons are […]

You’ve made it through another wedding season of long weekends, late nights, and a whole lot of coffee. But as the confetti settles and your inbox slows (just a little), there’s a question lingering in the back of your mind: What’s next? If you’re like most wedding professionals, you’ve spent the year juggling client work, […]

If you’re a wedding planner, you already know how much heart and hustle goes into your work. You spend your days managing details, calming nerves, and turning Pinterest boards into reality. But when it comes to promoting your own business? That’s where things get tricky. Here’s the truth: You could be the most talented planner […]

Starting a wedding planning business (really any business) is equal parts exciting and overwhelming. You’re probably brimming with ideas, dreaming of gorgeous events, and picturing yourself working with couples who trust you to bring their vision to life. But then the practical questions hit—what do you actually need to get started? If you’ve been Googling […]

You don’t need a massive marketing budget to book dream clients. In fact, if you’ve been wondering how to advertise a wedding business with no budget, you’ll be glad to know some of the most effective strategies don’t cost a dime. The key is knowing where your couples are searching and how to position your […]

If you’re a wedding professional, you already know the floodgates are about to open. Engagement season (November through February) is when newly engaged couples start scouring the internet for ideas, inspiration, and ultimately the people they want to hire. Here’s the kicker: most of them are starting on Pinterest. If your content isn’t optimized for […]

If you’ve been following me for any length of time, you know I believe Pinterest is one of the most powerful tools for wedding professionals and creative business owners — but here’s the truth: Pinterest visibility alone won’t guarantee you more bookings. Your business foundation has to be solid first. That’s why I’m so excited […]

If you’ve ever wished Pinterest could just run itself while you focus on the million other things on your plate—client projects, emails, content creation, and maybe (just maybe) getting a little rest—you’re not alone. For most wedding professionals and creative business owners, your time is pulled in a dozen different directions every single day. Pinterest […]

So, you want to learn how to grow on Pinterest in 2025 for your business this year? Amazing! But how do you grow your Pinterest presence in a way that actually attracts your dream clients, increases traffic, and leads to bookings? The last thing you want is to waste time using outdated strategies that don’t work. […]

CLIENT BACKGROUND AND GOALS In this case study, we’ll explore how a wedding planner grew website traffic by 216% using Pinterest and turned the platform into a powerful marketing tool. Our client, a talented wedding and event planner based in Charlotte, NC, wanted to integrate Pinterest into their marketing strategy to boost brand awareness and […]