Strategic leadership for businesses navigating complexity, not tactics.

I work with established service-based businesses at a point where growth has introduced weight. Decisions matter more. Misdirection costs more. And clarity can’t be delegated to execution alone.

organic acceleration

Designed for wedding pros

This role exists to hold direction, steadily and deliberately, so leadership decisions don’t become reactive, fragmented, or exhausting.

Pinterest is one of the lenses I use to interpret demand. Leadership is the work itself.

I provide strategic leadership for businesses that need a clear growth lens without adding noise, urgency, or operational weight.

This is a seat at the table.

Request a Strategic Conversation

The role of a Fractional CMO here is not acceleration, it’s steadiness.

Many founders reach a point where they are:

holding too many strategic decisions alone
surrounded by execution without a unifying growth lens
managing motion instead of direction

Marketing is active, but not contained.
Ideas are plentiful, but priorities are unstable.
Every decision feels heavier than it should.

This isn’t a performance issue.
It’s a leadership load issue.

The Fractional Pinterest-Led CMO engagement is supportive and time-bound by design. Its purpose is not to create dependence, but to strengthen internal leadership and decision-making capacity.

This work is not measured by performance spikes or growth claims. Its value shows up as stability.

Over time, businesses often experience fewer strategy swings, calmer marketing conversations, and more confidence in long-term bets. Decisions require less emotional energy. Visibility discussions become quieter and more grounded. Leadership conversations shift from reacting to signals to interpreting them.

The result is operational and emotional relief—not momentum for its own sake.

Determine If This Role Is
the Right Fit

Pinterest is not treated as a platform to optimize or a channel to keep up with. Within this engagement, it functions as a visibility intelligence layer—one way of understanding demand before it becomes explicit elsewhere.

Search behavior on Pinterest often reveals what people are actively looking for before those preferences show up in inquiries, conversations, or contracts. That signal is used to inform positioning, content emphasis, and long-term visibility decisions, not to dictate tactics or generate constant activity.

Pinterest informs the strategy. It does not lead it.

The measure of success is not continuation.
It’s steadiness.

This phase is designed for founders and leadership teams operating inside complexity—often during periods of growth, transition, or refinement. It fits businesses that already have execution capacity but lack a single, steady growth lens to contain it.

It is not an entry point. It is not for early-stage businesses, teams seeking tactical support, or founders looking for reassurance or momentum. This engagement assumes maturity, context, and a willingness to think beyond short-term movement.

As a Fractional Pinterest-Led CMO, Dana works at the level of direction rather than execution. Her role is to help the business decide what deserves sustained attention and what can be released without consequence.

She guides priorities, interprets visibility and demand signals, and reduces reactive decision-making by bringing a consistent strategic lens into leadership conversations. The work is not about managing channels or overseeing production. It is about holding the long view so day-to-day decisions don’t quietly drift the business off course.

Equally important are the boundaries of the role. Dana does not replace internal leadership, manage daily operations, or insert herself into execution cycles. Authority in this engagement comes from restraint, clarity, and the ability to name what matters most—and protect it.