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Is It Time to Raise Your Wedding Package Prices? 3 Signs That Say YES!

June 19, 2024

Hello, I'm DANA
Event Planner turned OBM dedicated to wedding pros effortless growth with time-efficient strategy to showcase your creativity. Let's connect!

Building a successful wedding business is all about growth. You’re constantly honing your skills, booking amazing clients, and creating unforgettable wedding memories. But what about your pricing? Have you considered raising your rates lately?

Raising your prices can feel scary, but it can also be a sign of major progress!

Here are 3 signs that tell you it’s time to level up your pricing and invest in your business:

Sign #1: You’re in High Demand

Your calendar is booked solid, and you’re turning down more weddings than you’re taking on. This is a fantastic problem to have! It means your work is in high demand, and couples are willing to pay a premium for your expertise.

Think about it: Say you’re currently booked for every weekend this summer. If you raised your prices slightly, you could choose to work fewer weekends, giving yourself more time for editing, client communication, and even a little well-deserved rest!

Sign #2: You’re Offering More Value

Since you started, you’ve invested in better equipment, honed your design skills, and maybe even added new services like styled editorials or wedding party rentals. These upgrades mean you’re offering more value to your clients, which justifies a higher price point.

For example: Maybe you used to offer month of management, but now you’ve thrived at event design. This upgrade significantly increases the quality of your final product, and raising your prices reflects that added value.

Sign #3: You’re Feeling the Squeeze

Running a wedding planning business comes with expenses. There’s equipment to maintain, software to pay for, and travel costs to consider. If you’re finding it hard to make ends meet with your current pricing, raising your rates can help you cover those expenses comfortably.

Plus, having more financial breathing room allows you to invest in things that will elevate your business even further. Maybe it’s attending a wedding CEO workshop or hiring a virtual assistant to handle admin tasks.

Raising your prices can be exciting, but it also comes with a to-do list. Updating your website, contracts, and marketing materials all take time. But here’s the good news: You don’t have to do it all yourself!

Delegate Important Tasks to Elevate Your Business

By delegating important business operation tasks to a trusted professional, like Dana’s Desk, you can free up your precious time to focus on what you do best – designing gorgeous wedding! Our team of amazing virtual assistants and business management specialists can handle things like:

  • Updating CRM service guides with current pricing
  • Managing contracts with clients/vendors
  • Creating beautiful social media content
  • Sending out email follow-ups

Freeing up your time allows you to:

  • Focus on client communication and creating a seamless wedding experience
  • Invest in further education and professional development
  • Build strong relationships with other wedding vendors

Remember, a successful wedding planning business is about more than just curating stunning moments. It’s about providing a top-notch experience for your clients, and that includes clear communication, smooth operations, and valuing your time and talent.

By recognizing the signs and taking action, you can confidently raise your prices and keep your business thriving!

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